The most prestigious international football competition, the FIFA World Cup Qatar 2022TM, has announced smartphone manufacturer vivo as its official sponsor.
Since 2017 and for two iterations, vivo has served as the FIFA World CupTM’s official smartphone. The tournament will take place in Qatar starting on November 21 of this year to give football fans throughout an amazing experience.
Through this collaboration, vivo will make the most of its rights to the FIFA World CupTM, including the official logo and brand identities, and launch special campaigns to engage with ardent soccer fans all over the world.
Vivo plans to expand globally by enhancing its cutting-edge smartphone technology and offering engaging customer experiences.
Muhammad Zohair Chohan, Director of Brand Strategy at vivo Pakistan, expressed delight over the relationship by saying, “This engagement with the FIFA World Cup Qatar 2022TM is a defining moment for vivo.”
Football, known as the “Beautiful Game,” is said to have the potential to unite people from all walks of life and bring them together, regardless of their age, ethnicity, gender, or culture.
The famous FIFA World Cup Qatar 2022TM is a perfect venue for vivo as we extend our presence across more than 60 countries and regions across the world, according to Zohair. “In fact, it has a genuinely global reach – it has the ability to influence and inspire billions around the world,” she added.
He said, “This relationship represents our fundamental commitment of promoting sports that help generate joy among millions of people and create a distinctive experience for consumers worldwide.
Since its introduction in South Asia, vivo has dedicated itself to provide regional clients access to outstanding product experiences. Due to its localised products and marketing techniques, it has experienced tremendous market share growth.
Vivo will keep putting the needs of its customers first and developing cutting-edge smartphone technologies.