The logo of the advertising agency reveals the character and reflects the personality. Some companies want to emphasize reliability, stability and their status, so they choose simple and sometimes strict brand names in the style of minimalism, while others prefer to attract attention with bright colors and unexpected images, focusing on their creativity and positivity.
The logo can be graphic, textual or illustrated. Graphic logos often abstractly show the company’s activities. Illustrated logos contain more specific information about the company.The development of the company’s logo, the choice of certain colors, graphic elements, the selection of fonts – all this is carried out in close cooperation with the customer. The logo designer must combine his knowledge with the requirements and wishes of the customer, as well as the calculations of his company’s analysts. In other words, the logo should be suitable for the company and at the same time cause positive emotions, contribute to the formation of the right image.
The main responsibilities of the logo designer are as follows:
Selection of graphic solutions that are most effective in terms of user interests.
The use of computer graphics programs to create a logo.
Making edits to the developed material if necessary.
Development of several versions of the logo for use on different media.
Drawing up a guide on the use of the logo for employees of the advertising department of the customer company.
It is important that the logo is bright, original, attention-grabbing, legible, concise, versatile, memorable, functional. The ideal logo should be as simple and clear as possible. The fewer unnecessary details and special effects – the better. But at the same time, it should stand out among others, attract the attention of the target audience and be easily remembered.
Abbreviations. Abbreviations are often used if it is necessary to shorten the name. Such logos are easy to remember, but you need to be careful with their use. The abbreviation should be clear and readable.
In logos – symbols, it is important to depict the signs in such a way that they betray the idea of the company. They are much more difficult to develop than text logos.
Such logos are often confused with a logo symbol. But they are completely different. The peculiarity of such a logo, paradoxically, is precisely in abstraction, simplicity, accessibility. Such logos are well suited for international companies.
Logo development is not a simple matter, but it is interesting.
A logo is a combination of one or more elements: color, font, picture.
In this article we will try to figure out what role color plays and how to choose it more successfully.
Let’s start with the fact that the logo can consist of one, two or more colors.
The logo of the advertising agency reveals the character and reflects the personality. Some companies want to emphasize reliability, stability and their status, so they choose simple and sometimes strict brand names in the style of minimalism, while others prefer to attract attention with bright colors and unexpected images, focusing on their creativity and positivity.
