Let’s take a look at seven effective digital marketing methods for businesses today:
Digital Marketing Strategies
- SEO
- PPC
- Content Marketing
- Email Marketing
- Social Media Marketing
- Voice SEO
- Video Marketing
1. Search engine optimization (SEO)
Today, one of the most efficient digital marketing strategies is search engine optimization (SEO).
What is SEO?
SEO is the practice of optimizing your website to appear high in search engine results for relevant keywords and phrases. The more keywords you rank for — and the higher you rank for them — the more people will notice your website and learn about it.
What is SEO’s goal?
The goal of SEO is to get more visitors to your website from your target demographic. Users looking for additional top-of-the-funnel information, as well as consumers actively seeking the products and services you offer.
For example, if you’re a landscaper, you may utilize SEO to improve your placement in search results for the terms “residential landscaping design” and “common lawn weeds.” These keywords target your audience, even though they have different purposes, one transactional and the other informational.
You increase traffic to your website from relevant users due to that targeting.
What are the benefits of using SEO as a digital marketing strategy?
Look at SEO as a requirement when it comes to digital marketing strategy. It catches every member of your target audience, regardless of where they are in the buying process. The reason for this is that practically every user uses a search engine to start their search for a new product or service.
For instance, did you know that 80% of customers conduct product research online? Or that more than half of people find a new company or product after Googling for anything. That might be your company if you use SEO as one of your online marketing techniques.
Consider the following to demonstrate the value of SEO as an Internet marketing strategy:
- Less than 10 percent of searchers advance to the second page of search results
When a user conducts a Google search, they typically do not scroll past the first page of results. Why? They frequently find what they’re looking for, so getting your business to the first page of search results is crucial.
- More than 30 percent of searchers click on the first result
With so many people discovering their answers on the first page of search results, it’s evident that you won’t be able to rank on the second page. Even if you have what they want, you’re concealed from their eyes – out of sight, out of memory.
That’s why a strong SEO strategy, as well as our top digital marketing agency, are critical. You may attract more potential clients and increase revenue by including our performance-driven SEO services in your online marketing strategy.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is another popular and cost-effective online marketing method.
What is PPC?
PPC is a type of paid advertising that works on an auction basis.
You bid on terms for which you want your advertising to appear, and your ad appears when a user searches for that keyword. These adverts then display above organic listings at the top of search results. If a user clicks on your advertisement, you will be charged for that click.
To put it another way, you don’t pay for ad space; you pay for results.
What is PPC’s goal?
PPC attempts to attract searchers who are ready to buy your items or services and have transactional questions. They’ll arrive at your landing page after clicking on your ad and see a call-to-action (CTA) to convert, whether it’s through purchasing a product, signing up for an email subscription, or taking another action.
It’s not surprising that many consumers buy a product or service because PPC ads target terms with transactional intent. However, it is a truth that highlights why PPC is such an important part of an overall Internet marketing plan.
Even if your firm already has a strong presence in search results — for example, if you rank first for multiple high-value keywords – PPC can help you improve your conversions even more. As a result, PPC and SEO are frequently used in tandem to reach your digital marketing objectives.
3. Content marketing
Another popular online marketing tactic today is content marketing.
What is content marketing?
Your company’s content marketing strategy focuses on reaching, engaging, and connecting with customers through content. Users benefit from this content, which can include videos, blog entries, infographics, and more. It is, however, informational material rather than sales copy.
If you own a ski and snowboard supply store, for example, you might write an article about what a newbie needs for their first outing. You might also write about how to care for a snowboard and what accessories can help you improve your skiing skills.
What is the purpose of content marketing?
As a digital media strategy, the overarching purpose of content marketing is to deliver meaningful material to your target audience, increase traffic, and produce conversions. Content marketing also focuses on optimizing your content for search engines to boost your exposure in search results from a technical aspect.
4. Email marketing
One of the most cost-effective online marketing tactics is email marketing.
What is email marketing?
Email marketing aims to keep existing consumers as well as attract new ones. It’s a great way to raise brand awareness, keep your business in front of customers’ minds, and encourage repeat purchases.
Developing and refining your campaigns, as well as expanding your audience, are essential aspects of email marketing. Email marketing, like content marketing, relies on providing consumers with useful information; otherwise, people would unsubscribe.
While these people may not require your services or products right now, the goal is that they will remember your brand when the time comes to make a purchase. When they’re ready to buy, their brand awareness pushes them to choose your company.
What is email marketing’s goal?
The major goal of email marketing as a digital marketing strategy is to stay top of mind for potential customers while also providing valuable information, such as relevant industry news and tailored content, such as product coupons, to keep current customers coming back.
5. Social media marketing
Social media marketing is another Internet marketing method for expanding firms.
What is social media marketing?
The goal of social media marketing is to raise brand recognition and increase conversions. Depending on your target demographic and their platform preferences, a social media marketing campaign can use one or several social media sites.
The following are some of the most widely used platforms for this Internet marketing strategy:
What is social media marketing’s goal?
The primary purpose of social media marketing is to raise brand recognition and conversions while also establishing and maintaining a positive reputation for your organization. As a result, social media marketing focuses on providing educational and promotional content as well as communicating with people across several channels.
6. Voice search optimization
One of the newest Internet marketing tactics for businesses is voice search optimization.
What is voice search optimization?
Your organization improves existing and new website content for voice search using voice search optimization. The goal is to achieve the highlighted snippet or position zero in Google search results for your website.
Why?
The highlighted snippet is used by different voice assistants, from Siri to Amazon Echo, to answer to voice searches. As a result, if someone asks, “How do I clean a stinky dishwasher?” The featured snippet, which you can see below, would be returned by Amazon Echo or Siri.
Speech search optimization is vital since search queries change when using voice versus text. This tactic is especially more important if you’re a local business because many people use their mobile devices — and voice search — to find a restaurant, salon, or hardware shop near them.
7. Video marketing
Another digital marketing method for organizations trying to increase income is video marketing.
What is video marketing?
Your company’s reach, income, and operations all rise as a result of video marketing. Your company, like content marketing and email marketing, relies on producing informative and valuable films for its target audience.
The following are some examples of video marketing videos:
- Instructional
- Announcement
- Behind the scenes
- Event
- And more
What is video marketing’s goal?
The goal of video marketing is to increase brand awareness, conversion rates, and income. It achieves these objectives by providing users with valuable, high-quality information. Like voice search optimization, this method appeals to current user behaviors.
Adults, for example, watch up to five hours of video each day. Furthermore, when a consumer sees a video, whether it’s a product introduction, in-depth how-to, or laid-back behind-the-scenes movie, brand recognition improves by about 140 percent.
